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Changing your company name to the common use word Kit is going to be a huge mistake. Huge. When someone googles, kit, they're going to get results for everything except your business. I see small and new companies make this mistake all the time. It's very weird that a 40 million corporation would, especially one that specializes in connecting with customers.

What a beautiful story - it was moving and inspirational! Thank you for sharing.

It knew I made the right choice with Convertkit. Naming your studio rooms after Taylor Swift solidifies this decision. New user here. Looks like I landed at a great time. Excited for the launch of Kit! Love the transparency of the rebrand idea!

Thr song choice 😂

Incredible idea to document your rebranding, it's a first time in my 15-years experience as a marketer that I got emotional, seeing CEO caring so much. I love your energy and dedication to walk the walk for creatives and showing the rawness so much needed nowadays. Thank you.

awesome

What a great idea to share this with fellow creators. Thank you!

Love that you're sharing your journey in the open. And love the almost crime-show-esque drama of the production, it's that perfect mix of dead-serious and over the top. Can't wait to see Kit emerge.

A metric showing how many subscriptions other creators have sent on the creator network + a filter to identify creators that haven’t posted anything in X amount of weeks or months!

soon gonna start using Convertkit! previously used Beehiiv, got better deal on Kit.

Reminds me of shakespeare famous line "What's in a name?" Really, this rebranding sounds like a personal tick? You are still helping creators earn money, essentially "converting" their online presence to money. As long as you focus on the tool and how helpful it is and not so much on how it sounds to you, you should be fine!

WE’D LOVE TO KNOW: Which update is your favorite? What updates do you want to see next?

Very interesting and motivational! 🙂

Yes yes reminds of his creative Saturday morning Car tunez . Amazing Talent and gifting remember your made HiS image the ultimate creator God keep at it bro work from a place of rest . Amazing AM x

Really exciting to see the process unfold! As a marketer and brand strategist myself, I found myself nodding along with everything the Koto team was saying. Love @Convertkit for rebranding in public - it can't be easy!

CovertKit doesn't need a new name; it needs a new support team. That's the real issue. This supposed new strategy is absolutely unnecessary because, at the end of the day, customers don't care about the name. What they care about is the quality of service they receive. Currently, the support team at CovertKit is failing to meet customer expectations. Instead of investing resources in rebranding, the company should focus on training and expanding its support team. Competitors are offering much better options, and satisfied customers are key to long-term success and positive word-of-mouth.

Love watching this unfold. Ps. Kit for Purpose is legitimately 🔥

great

سلام عليكمورحمت الله بركاتو

I met Nathan and @charlimarieTV at the same time she got hired to work for ~~Convert~~Kit and the fact that she still works there is such a good indication of what kind of company it is.

Cold emails are a vital part of drawing in those big clients. I cannot recommend Mystrika enough after my few months of use. The AI writing and personalization tools have made my outreach feel more authentic. The comprehensive analytics give me insights that I never had before. You owe it to yourself to check this out and see what it can do for your success.

Cold emailing can seem intimidating, but it is a powerful strategy to gain new clients. I switched to DoYouMail two months ago, and I have not looked back. The unlimited sending from various domains is fantastic and lets me scale effortlessly. Plus, their automatic DNS configuration took away a lot of the setup headache. It is affordable too, especially for what you get. I am telling you, if you are serious about cold emailing, you need to try this.

To gain high-paying customers, cold emailing should be on your radar. Mystrika has become my go-to tool lately. The A/B testing options with 26 variations let me experiment freely, and the unified inbox keeps everything organized. Their automatic bounce detection has saved me from so many headaches. I honestly think you would benefit immensely from this platform. You might as well give it a shot!

Cold emails can lead to amazing opportunities when done right. I have relied on DoYouMail for the last couple of months, and it is been fantastic for my outreach efforts. The high delivery rates have really boosted my confidence in sending emails. Not to mention, the dedicated IPs have made a huge difference in my email reputation. Trust me, it is worth exploring!

Getting high-paying customers is all about how you reach out. FilterBounce has been a solid partner in this journey for me. Their accurate email verification ensures I am only messaging solid leads. The affordability makes it easy to keep using without breaking the bank. Plus, the inclusion of 300 free verifications monthly really sweetens the deal. You should try it, honestly.

If you want to expand your clientele, start with effective cold emailing. My experience with FilterBounce has been great for ensuring my emails actually get delivered. Their real-time verification API is essential, especially to keep my bounce rate low. With plans starting at just $10, it is definitely accessible for anyone looking to enhance their business. You should consider trying it out.

If you want to increase your client base, cold emailing is a smart play. FilterBounce has streamlined my email verification process completely. I have been using it for around three months now, and ensuring my bounce rate is under 1% feels great. The real-time verification API works wonders, especially with tricky domains. Also, the price is just right. If you care about your emails landing, definitely check this out.

thanks for sharing the rebranding strategy, very insightful and helpful information. I'm interested in both watching and uploading business related (along with other topics) videos so I'm very appreciative of you uploading this great content!

Why not focus on making a better product rather than rebranding?

Loved this.

thank you for freee mail till 10k members 💯

love it!

Amazing video! Thanks for bringing us behind the scenes.

You need to be focusing on your POSITIONING before your branding. If you don't get your positioning right to begin with, your branding will NEVER be on point. Plus, getting your positioning down makes your branding easy. It looks/sounds like you may be thinking and wanting positioning, but calling it branding. They are not the same thing.

I love, love, love these BTS - great job on the production and storytelling! Being front row at C+C to hear this announcement will be a highlight for me as a creator! I can't wait to watch Kit continue to do BIG things!! 🤗

Was so fun to be at C+C during all of this, including the workshop about the rebrand. And to see BOTH of those things play into this episode!

Good god you guys are so full of yourselves.

This is cool - I just hope it doesn't slow down the actual platform's improvement. There are many missing features that newer platforms like Beehiv already have. - Advanced subscriber source analytics (UTM tracking, etc. - seems this might be in "closed beta"? Either way, it's not helpful at the moment. ) - Continuous list cleaning ability based on engagement (you have to run it manually every time right now - support couldn't give a better solution) - There are missing Visual Automation Conditions, like those based on Click and not Opens (opens haven't been accurate for a while now because of iOS, etc.). - Better integration with SparkLoop. You guys bought the company, but to make it work, both support chats send you on a back-and-forth blame game to figure out issues - The visual email builder is not very robust, and you have to add code to make basic changes (like max width, etc.). I want to love ConvertKit, but I'm getting closer and closer to switching. I hope it gets better soon.

As a long time ConvertKit user, I am excited for the re-brand!

I love seeing how things are coming along and the entire process!

Ah so cool to see this next stage of the process and have brand strategy highlighted so well! Thanks for including me in this episode, team 🧡

Sharing the internal call with the agency is genius, lol. Wonder if this can be replicated/repeated because if the team knows that the call might be shared they might not be as honest with their opinion next time.

I've never used your products but I wish your users will find more value from using them after this rebranding. If you guys are still doubting or nervous about the exercise, look up W+K's Dan Wieden interview about Nike's Just Do It tagline here on RUclips. Or Sagi Haviv's interviews (Haviv of Chermayeff, Geismar & Haviv). Good luck in your rebranding. I still think ConvertKit is a great name.

Such awesome guests in this episode!

Excited to be sharing this often unseen part of the branding process!

Hello I have email for sell

Wow. 🥹 Thanks for sharing your story Nathan. 🙌🏼